When reading the news, we can flick through the newspaper pages while deciding what to read and stop by in your favourite section, which, for sure, will be one of these:
What do you need for a good headline?
Now, try to complete this exercise.
A phrase, sentence or several sentences near the title of an article or story, a quick blurb or article teaser.
By writing one or two powerful sentences to open the article, half the article’s challenges have been battled. Once writing a lead is mastered, the rest of the article will fall into place because the lead is just the first of many facts in an article listed from most important to least important.
In journalism, the Five W’s (also known as the Five W’s (and one H), or Six W’s) is a concept in news style, research, and in police investigations that are regarded as basics in information-gathering.It is a formula for getting the “full” story on something. If one W is missing, the story is probably incomplete. The maxim of the Five W’s (and one H) is that for a report to be considered complete it must answer a checklist of six questions, each of which comprises an interrogative word:
- Who is it about?
- What happened (what’s the story)?
- When did it take place?
- Where did it take place?
- Why did it happen?
- How did it happen?
Make sure your language is clear and doesn’t lead to any misunderstandings. Ready for a laugh? Check these humourous headlines